Simply because no one target just to win silver. Just for example in Indonesia, our government will give USD 500,000 as bonus for one gold per person. You then add that with bonus from clubs and private companies that could make up to million USD as motivation incentives. You will get the President to welcome you back home and forever considered heroes like what Taufik Hidayat, Alan Budikusuma, Susi Susanti, Ricky/Rexy, Hendra Setiawan and many did for us in the past. For Indonesian there will only be two chance to hear our national anthem Indonesia Raya played abroad, the first one is when our president make a visit abroad, and the other one is of course when our player could win Gold in Olympics.