I will be nominating for the state Board soon and it seems a formality I'll get on. I live in Australia, and what's clear is that there aren't many players here who aren't Asian. Even I'm part Asian! One obviously can't say that badminton just doesn't appeal to many non-Asians, because you will find countries where this is not the case. But it does seem to be the case in most countries. So my question is why badminton isn't appealing to many non-Asians in a lot of places, and what can be done about it?