In my opinion, the important factor to be able to survive in badminton industry is which players did the brand sponsor. When big stars in the game for example Lin Dan, Lee Chong Wei, Taufik, & Gade changed their rackets, everybody will start talking about that particular racket which usually has not been released yet to the public. On the other hand, if a new racket has been released with next to zero brand ambassador in the game, you guys could tell that hardly people will notice. As long as those big brands able to secure a contract with a well known brand ambassador, price will come second. Not to mention the huge profit margin they could take on those limited edition products.