I am not sure how many caught this news. But I was pleasently surprised the store opening was on yesterday prime time news in Singapore. In the news you can see some customers looking at the badminton rackets, and also a stream of young models wearing the Lin Ning sports wear and carrying the badminton rackets etc. 3 things caught my attention: 1. Given Li Ning brand is a "Chinese" brand and not an international brand and it is a relatively new sports product, surprised that it's first store in Singapore/South East Asia was given such fan fare by the media. 2. It's selection of opening its store at Ion Orchard which is a new icon shopping mall in Orchard Road. It must have paid astronomical rental for a sport store. Mind you others present in Ion are luxury brands, not the ordinary households brands. This shows Li Ning products are pricing itself in the upper market level. 3. It mention Li Ning product will sponsor the Singapore Open (which until now is still under sponsorship contract with Aviva). Thtis indicates Li Ning is aggressive in its marketing effort - after securing sponsorhip to the Chinese team. So kudos to Lin Ning in trying real hard in penatrating Yones strongholds in the badminton market and in the sports market in general. Let's see how well it success in the coming years.