Is the MO Trophy a Poster of a Massaging Chair?

CMIIW: Malaysia Open is sponsored by Proton (Proton Malaysia Open Super Series)
While the whole BWF Super Series is sponsored by Osim (Osim BWF World Super Series)
From what i know, the sponsor will give their products to the winner. It is part of their marketing strategy.
I am sure, Proton will be happy to give 5 cars for 1 weeks ad in the tournaments.
 
visor said:
Wah, you are correct! For all SS events for 3 years! Including the venerable AE! :eek:
That's a lot of OSIM massage chairs to be handed out! :eek::eek:
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LOL If LCW wins 7 Super Series, he will get 7 OSIM massage chair...!!!??? LOL aiyo... can lelong one for me? LOL
 
jimbo said:
LOL If LCW wins 7 Super Series, he will get 7 OSIM massage chair...!!!??? LOL aiyo... can lelong one for me? LOL
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Heh, if he wins 7 SS titles per year for the next 3 years, that's 21 OSIM massage chairs!:eek:

That's probably enough for every single one of his relatives and close friends!:D
 
jimbo said:
LOL If LCW wins 7 Super Series, he will get 7 OSIM massage chair...!!!??? LOL aiyo... can lelong one for me? LOL
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1 for his right leg, 1 for his left leg, 1 for his right arm, 1 for his left arm, 1 for his head.
Still got 2 more. For a back up to be put on the side of the court, just in case the string broke :p
 
Perfect gift for a badminton champion!
And if LD wins Korea Open, his injuries will disappear and no more walkovers!

Osim chairs. Every badminton player's good friend!

How about it! Brilliant title sponsor. Their sales would shoot up. But those chairs are not cheap.

And guess what? Live Singapore TV telecast of KOrea Open starts from Round 2 on Thursday so Osim s really good for badminton.
 
visor said:
Heh, if he wins 7 SS titles per year for the next 3 years, that's 21 OSIM massage chairs!:eek:
That's probably enough for every single one of his relatives and close friends!:D
Click to expand...
Hehehe, you want one is it? LCW has parents, 2 bro, 1 sister, 1 bro-in-law, sisters in law also I think. Then uncles, aunties, cousins. Of course, future wife & parents in law. The line very long, you better hope OSIM continue to be sponsor after 2013. :D:p
 
visor said:
Wah, you are correct! For all SS events for 3 years! Including the venerable AE! :eek:
That's a lot of OSIM massage chairs to be handed out! :eek::eek:

http://www.marketing-interactive.com/news/23531

Regional – OSIM International has announced its sponsorship of The Badminton World Federation’s World Super Series, which will now be known as OSIM BWF World Super Series.
The three-year deal, beginning 2011, will have the series offering USD 4.95 million in prize money annually, encompassing all 13 events in the OSIM BWF World Super Series calendar, including the OSIM BWF World Super Series Finals. Out of 12 Super Series events, five have been selected as Premier Series events, with the Korea Open offering USD1.2 million prize money, the highest ever for a badminton tournament.
The Straits Times has compared OSIM's sponsorship of the BWF to SingTel's SGD10 million sponsorship of the F1 events, saying that OSIM's sponsorship has surpassed the telco's sponsorship in cost.

According to OSIM, the OSIM BWF World Series is an international platform with opportunities for branding on a global scale, in line with OSIM’s business objectives and expansion. OSIM’s biggest market is China, in which badminton is a popular sport.
The health brand hopes to gain exposure through the TV viewership and widespread interest in the sport. “The sport of badminton has a strong and passionate following in Asia as well as in Europe. This fits very well with OSIM’s growing presence around the world,” said OSIM founder, chairman and CEO, Ron Sim.
The 5 Premier Series events are the Korea Open, (which gives away the highest prize money of USD1.2 million), the Indonesia Open, Denmark Open, All England Championships and the China Open.
The 7 Super Series events are the Malaysia Open, India Open, Singapore Open, China Masters, Japan Open, French Open, Hong Kong Open.

OSIM recently announced a revamp of its retail stores and brand image along with its expansion plans in China.
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What do we learn from this article? The rise of China (especially in its economy) is good for badminton (and other popular sports in China). The reason OSIM can spend a lot of money for this sponsorship is because the Chinese market is vast. Companies will start to compete for sponsorship rights to tap into the market.

Long live Chinese badminton!!!
 
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