kwun, you highlighted some very good points too. I think either individual or team sport format would excels in america media. Look at golf and tennis, both individual sports that are doing just as well in the media as team sports like hockey and basketball. We the fans (and IBF) have to pick one format. Right now, it is murky like you have said, leaving lotta room for manipulation in the grey zone. Although it looks like cheating, i think in other sports it is a common practice. For ex. Auto racing. They have individual star drivers that belong to a team, be it Honda, Penske, Ferrai, etc. If a component of the Honda car failed, it is not illegal to steal parts from another honda car in order to continue the race.